The effect of brand experience and customer satisfaction on brand loyalty : a case study of true coffee in Bangkok, Thailand

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375235.pdf (309.16 KB)

Date

Authors

Nut-Arin Musikapart

Publisher

Prince of Songkla University

Description

Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2013

Keywords

Customer loyalty Bangkok, Consumer satisfaction Bangkok, Brand loyalty, Coffee Bangkok

URI

http://kb.psu.ac.th/psukb/handle/2010/9511

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