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Item type: Item , Item type: Item , Item type: Item , ปัจจัยที่มีผลต่อการเลือกใช้บริการจากสถานบริการทันตกรรมของนักศึกษาที่กำลังศึกษาในระดับปริญญาโทบริหารธุรกิจ (MBA) จากสถานศึกษาในเขตจังหวัดสงขลา(มหาวิทยาลัยสงขลานครินทร์, 2003) ดวงกมล นันทนรานนท์The objective of the present study is to evaluate the factors that affect the decision making to choose dental care services. The outcome of this survey research can be used for improving dental care service to achieve the optimal success. In addition it will be the good guideline for the further research in this field. The questionnaires were used in 200 research samples studying Master degree in Songkhla province during February 25, 2004 to March 31, 2004. The result composed of 70 male and 130 female with the average age of 26-30 years of age. The health consciousness of the sample group was in high level. Private dental clinic was the most frequent place for seeking dental treatment. The majority of cause for dental treatment was intraoral abnormalities. Concerning to the factor affecting decision making for dental treatment services, the most important factor was the treatment factor. Followed by service and personnel, reputation, accessibility, fee, and environmental factor respectively. Female was influenced by treatment and advertisement media more than male significantly. Since the treatment factor was the most important factor that affected on the decision making for choosing dental treatment services. The dental service providers should focus on this factor including the ability and potential of the dental specialties, complete available of equipment and instrument and standardized sterilization process. The organization and improvement base on this factor will eventually lead to increasing number of patient of the service.Item type: Item , ปัจจัยที่มีผลต่อระดับทัศนคติของเกษตรกรในการทำสวนทุเรียนในอำเภอนาทวีและอำเภอจะนะ จังหวัดสงขลา(มหาวิทยาลัยสงขลานครินทร์, 2005) วาลี โลกสุวรรณThe research objectives are defined to study the general social, economic and product marketing situations of durian gardeners in Nathavee and Chana district, Songkhla province. The product marketing, production management in the garden level, the analysis on social and economic factors which affects the attitude levels of durian gardeners, including problems and proposals to improve durian gardens to be in accordance with the standard are considered in the research. The secondary data for this research are collected from various sources and the primary data are gathered from 100 durian gardeners in Nathavee and Chana district. The primary data are statistically analyzed into percentage, mean and Chi-square Test to analyze the relations among social and economic factors and gardeners' attitude levels on durian gardening in Natavee and Chana Districts, Songkhla Province. The main findings indicate that most of the agriculturists are males with the educational level at Prathom 4. The average age ranges 41-50 years old. The average numbers of households are 4.71 persons in each family. The average agricultural work force per household is 2.45 persons. The average durian-gardening area is 8.4 rai (one rai = 0.39 acre) each family. In the previous year, durian price defined by regular merchants was 11-20 baht per kilogram. Most agriculturists' gross earnings are over 40,000 baht yearly per family. Most of them had never been trained in fruit-bearing trees; however, they were transferred knowledge by the promotional officers. The agriculturists are more interested in durian cultivation than other kinds of plants. Fertilization is applied once or twice a year. In addition, more chemicals are used for durian pest prevention and extermination than natural anti-pest elements are. The assistance on fertilizer cost is mostly required from the government agencies, and the supports on product sales are next in line. Moreover, the knowledge mostly required is durian-tree nurture. Most of agriculturists' attitudes are found to be positive e.g. proper areas available for durian plantations and stable market all year round. The chi-square test in order to analyze the social and economic factors affecting the gardeners' attitude level reveals as following. Gender is in relation to the attitude level on a trend of higher durian price in the future. Age and education relate to the attitude level regarding the governmental support on durian plantations. Incomes, the agricultural work force, debt status, and land ownership are in relation to the attitude levels on suitable areas for orchard plantations. The numbers of households relate to the attitude level concerning a desire on durian plantation ownership as neighbors do. The loan sources relate to the attitude level pertaining to a trend on higher durian price in the future. The agriculturists' problems and threats are high production cost factors e.g. the fertilizer cost, and the climate conditions affecting durian productivity. However, the agriculturists request for the additional knowledge transfer on durian plantation from the government. Finally, Suggestions raised by the researcher are the concerned parties should impart updated knowledge on durian-tree nurture and care to the agriculturists. In addition, information service on marketing should constantly be made available to agriculturists as well.Item type: Item , ปัญหาและอุปสรรคในการเลี้ยงแพะเนื้อเชิงพาณิชย์ในจังหวัดปัตตานี : กรณีศึกษา โครงการหนึ่งฟาร์มหนึ่งตำบล จังหวัดปัตตานี(มหาวิทยาลัยสงขลานครินทร์, 2006) นพรัตน์ ศักดิ์พันธ์The research was to study the problems and Threats of commercial meat goat raising in Pattani Province. The study used applied historical data and performance of the project, economical and social data from the farmer who joined in the project, to study the production management, problems and Threats of commercial meat goat farms. The results of the study were to offer guidelines in planning and improvement, and encourage commercial meat goat raising to be more efficient. The data was complied from primary and secondary data and in-depth interviews collected from four officials of the Department of Livestock Development office in Pattani Province, 8 farmer leaders and interviews with 8 sampling groups and 5 people as individual farmers. It found that the "One Farm One Tambon Project" was an emergency project of the government to solve social and economic problems and encourage the farmer to assemble into groups to generate work and job creation and provide stable incomes for participants in Pattani Province, and to improve the living conditions contribute to solving the unrest problem in the southern border provinces. Most farmers who joined in the project were male, Muslim and with rather low education. Their occupations were mainly in agriculture, such as rice farms, rubber plantation, etc. They also had minor jobs in chicken, goat and sheep farms. They had unstable incomes and were poor. The members of the farmer groups for this project consisted of at least 20 people. They had to provide grazing land for the farm location. The government helped the project through providing production factors such as buildings, goats, food, grass, medicine and vaccine, and also goat herder wages in the beginning. The agricultural groups had to be selected from a provincial working group and they had to attend training in herding, study farm accounting and observe other goat farms. Activities were initiated through a resolution at a group meeting with advice and assistance from the livestock officials. The herding styles were raising them in a pasture or putting them in a goat house. The goats were fed instant food, cut grass and nutrients in the goat house. In addition, deworming medicine and vaccine for disease prevention was given them according to the livestock official's advice. The farmers sold goat to local consumers and minor groups for breeding development. The main problems and Threats of commercial meat goat farm were a lack of good qualified breeders and goat breeds suitable for raising in the weather of southern Thailand, sanitation problems which caused parasite infections in goat such as coccidiosis which causes pneumonia, sore mouth and foot rot, an inadequate marketing system, lack of trade standards and limited consumers, mainly the Muslim people, management problems of the farmers due to a low level of administration ability and also low awareness and understanding of herding methods under standard farm and a large number of animals lost through sickness and death. Besides, it affects to minimum products to the markets and it is difficult to solve in short supply of the goat products in individual area. The emergency project of the government is based on poverty, lack of capitals for the farmer's livelihood. So that it aims to encourage all relevant production factors to them but non-performing information study prudentially. Furthermore, the result of the government project is not in accordance with the farmer's demands and less preparation in any activities to them. It is able to achieve the objectives of the planning and also a burden created to the farmers and the poverty problem is not yet solved.