Please use this identifier to cite or link to this item:
http://kb.psu.ac.th/psukb/handle/2010/9511| Title: | The effect of brand experience and customer satisfaction on brand loyalty : a case study of true coffee in Bangkok, Thailand |
| Authors: | Sasiwemon Sukhabot Nut-Arin Musikapart Faculty of Management Sciences (Business Administration) คณะวิทยาการจัดการ ภาควิชาบริหารธุรกิจ |
| Keywords: | Customer loyalty Bangkok;Consumer satisfaction Bangkok;Brand loyalty;Coffee Bangkok |
| Issue Date: | 2013 |
| Publisher: | Prince of Songkla University |
| Description: | Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2013 |
| URI: | http://kb.psu.ac.th/psukb/handle/2010/9511 |
| Appears in Collections: | 460 Thesis |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 375235.pdf | 309.16 kB | Adobe PDF | View/Open |
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