The effect of brand experience and customer satisfaction on brand loyalty : a case study of true coffee in Bangkok, Thailand
| dc.contributor.advisor | Sasiwemon Sukhabot | |
| dc.contributor.author | Nut-Arin Musikapart | |
| dc.contributor.department | Faculty of Management Sciences (Business Administration) | |
| dc.contributor.department | คณะวิทยาการจัดการ ภาควิชาบริหารธุรกิจ | |
| dc.date.accessioned | 2014-10-29T10:34:14Z | |
| dc.date.available | 2014-10-29T10:34:14Z | |
| dc.date.issued | 2013 | |
| dc.description | Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2013 | en_US |
| dc.identifier.uri | http://kb.psu.ac.th/psukb/handle/2010/9511 | |
| dc.language.iso | en | en_US |
| dc.publisher | Prince of Songkla University | en_US |
| dc.subject | Customer loyalty Bangkok | en_US |
| dc.subject | Consumer satisfaction Bangkok | en_US |
| dc.subject | Brand loyalty | en_US |
| dc.subject | Coffee Bangkok | en_US |
| dc.title | The effect of brand experience and customer satisfaction on brand loyalty : a case study of true coffee in Bangkok, Thailand | en_US |
| dc.type | Thesis | en_US |