ปัจจัยจูงใจในการใช้บริการห้องสัมมนาของโรงแรมโนโวเทล เซ็นทารา หาดใหญ่ จังหวัดสงขลา

Abstract

This research aimed to study the motivating factors of customers choosing to use seminar rooms at Novotel Centara Hotel, Hat Yai and to compare the motivating factors of the customers who were government and private agencies. The population of the study was 1,240 customers using the meeting and convention services at Novotel Centara Hotel, Hat Yai and purposive sampling method was used to select 300 subjects. The instrument was a questionnaire. The data were analyzed for fundamental statistics by using percentage, means, and S.D., and t-test was used to compare the motivating factors of the customers who were government and private agencies using the meeting and convention services at Novotel Centara Hotel, Hat Yai. It was concluded that the most important motivating factors in choosing to use the meeting and convention services at Centara Hotel, Hat Yai was food and drinks, followed by the hotel's meeting and convention service personnel and salespersons on the same rank. The seminar room was the least important factors. From this study, it was suggested that the hotel improve more in terms of food and drinks and the service personnel. This was to raise the level of the customers' satisfaction and to make Novotel Centara Hotel, Hat Yai become one of the centers for meeting and convention services in Thailand both at present and in the future.