The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity
| dc.contributor.author | Piyakarn Supanchanaburee | |
| dc.contributor.author | Pongsakorn Pitchayadol | |
| dc.date.accessioned | 2014-09-22T04:47:23Z | |
| dc.date.available | 2014-09-22T04:47:23Z | |
| dc.date.issued | 2012 | |
| dc.identifier.uri | http://kb.psu.ac.th/psukb/handle/2010/9457 | |
| dc.language.iso | en | en_US |
| dc.publisher | Prince of Songkla University | en_US |
| dc.subject | Consumer behavior Thailand | en_US |
| dc.subject | Brand name products China | en_US |
| dc.title | The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity | en_US |
| dc.title.alternative | the moderating of trusting beliefs and brand equity : The country of origin effects on purchase intention of Thai consumers | en_US |
| dc.type | Technical Report | en_US |