The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity

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379395.pdf (29.68 MB)

Date

Authors

Piyakarn Supanchanaburee

Pongsakorn Pitchayadol

Publisher

Prince of Songkla University

Keywords

Consumer behavior Thailand, Brand name products China

URI

http://kb.psu.ac.th/psukb/handle/2010/9457

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