การศึกษาผลกระทบของสังคมและเศรษฐกิจของการจัดงานไมซ์แบบดิจิทัลของสงขลาไมซ์ซิตี้ในสถานการณ์แพร่ระบาดของโควิด-19

Abstract

MICE Industry faces challenging from COVID-19 for almost 2 years. The impact of pandemic has affected on MICE event style. Meeting in the form of Digital MICE Event in particularly still exists regardless of COVID-19 situation. This research was studied on the impact of socio-economy of digital MICE events in Songkhla during the COVID-19 pandemic. Also, the research was study on the basic knowledge about MICE digital event of exhibitors, event owner and organizer; which could be guidelines to develop digital MICE event in Songkhla. The author has gathered information from literature reviews and relevant researches. Also, conduct a survey to collect data from 40 of digital MICE owners and organizers in Songkhla and 385 of digital MICE participants. The study found that MICE owners and MICE organizers had average score of 3.37 on the impact of economy, which was in a middle range. Exhibitors had average score on impact of economy to digital MICE event at 3.70, which was in a high level. MICE owners and MICE organizers had average score on Society impact of 3.75, which was in a high range as well as exhibitor’s average score was in a high range at 3.84. The knowledge of digital MICE event of organizers, event owners and exhibitors had average score at 10.20 and 9.84 respectively, which was in very good levels. Therefore, it can open up the opportunity for those who participates the event to exchange experiences. These will be beneficial to develop Thai’s economy to distribute income into the community. However, both group agreed that digital MICE event resulted in some entrepreneurs losing income and having more debts. All details will be discussed later in this article.