การศึกษาปัจจัยที่ส่งผลต่อความพึงพอใจ ในการใช้คู่มือการท่องเที่ยวเชิงประวัติศาสตร์เสมือนจริงบนอุปกรณ์เคลื่อนที่

Abstract

The objective of this research to design and develop the augmented reality historical tourism guide and study of influential factors affecting on user's satisfaction using AR historical travel guide. This research studied the factors based on two well-known models, which are the Technology Acceptance Model and the Information System Success Model. The data collected from the 392 students who were 15 - 24 years old, and analyzed data with SmartPLS program. The results showed in this context there were four factors that influencing on user's satisfaction such as perceived usefulness, perceived ease-of-use, information quality, and service quality at the level of significance 0.01.