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Abstract

ABSTRACTThis research aimed to study: 1) the level of creative leadership among school administrators under the Songkhla Primary Educational Service Area Office I, 2) the level of teachers� work motivation, 3) the relationship between creative leadership of administrators and teachers� work motivation, and 4) the predictive variables of creative leadership that influence teachers� work motivation. The sample consisted of 103 schools under the Songkhla Primary Educational Service Area Office I in the academic year 2024. The research instrument was a five-point Likert scale questionnaire divided into three parts: Part 1 � a checklist questionnaire for respondents� demographics; Part 2 �a questionnaire on creative leadership, with a reliability coefficient of .905; and Part 3 � a questionnaire on work motivation, with a reliability coefficient of .902. The overall reliability coefficient was .904. Data were analyzed using mean, standard deviation, Pearson�s correlation coefficient, and enter-method multiple regression analysis.The findings revealed that: 1) school administrators demonstrated a high level of creative leadership both overall and in each aspect; 2) teachers� work motivation was also at a high level overall and in each aspect; 3) there was a moderate positive correlation (r=.534) between creative leadership and teachers� work motivation, which was statistically significant at the .01 level; and 4) the predictive variables of creative leadership that influenced teachers� work motivation were teamwork, digital literacy, and creative thinking, which jointly accounted for 47.90% of the variance. The key predictive variables included teamwork, the ability to adapt through digital literacy, and creative thinking.Predictive equation in raw scores ? 1.918 + .021 (X1) +.346 (X2) ** + .106 (X3) ** + .150 (X4) ** - .017(X5) Predictive equation in standardized scores ??.025 (X1) + .594 (X2) ** + .157 (X3) ** + .238 (X4) ** + -.033 (X5) Keyword : Creative Leadership, Teachers� Work Motivation, Motivation??????? : ??????????????????????? , ???????????????????????? , ????????