ศึกษาอัตลักษณ์ทางวัฒนธรรมชุมชนบ้านขาว อำเภอระโนด จังหวัดสงขลาเพื่อจัดทำเส้นทางท่องเที่ยวเชิงสร้างสรรค์

Abstract

The objectives of this research were (1) to study the cultural identities of Baan Khao Community, Ranot District, Songkhla, (2) to study factors leading to the creation of a creative tourism route, and (3) to create a creative tourism route using the cultural identities of Ban Khao Community, Ranot District, Songkhla. Use qualitative research method from in-depth interviews with 30 key informants from in-depth interviews, participant observation, non-participant observation, and quantitative research from assessment. By specifying sample groups in proportion to households, consisting of 325 households. The results of the research showed that the cultural identity of the Ban Khao community was the outstanding 3 category Include (1) Religion / Beliefs / Faith consisting of the Ban Khao Temple and Khlong Nang Raem (2) Local cuisine consisting Spices Herb and Catfish pickled and (3) Local handicrafts is Menora beads handicrafts. all of this is a unique cultural identity that still exists with the Baan Khao community. Including keeping the culture stable with the community but still retain the aura of culture and local wisdom clearly. Therefore, it led to the study of factors that create a creative tourism route to study readiness, which found that the Ban Khao community is most ready to provide community services at a high level (X 4.09, S.D. = 622), followed by facilities with at a high level (X 3.99, S.D. = 645) readiness in tourism areas in the community at a high level (X 3.85, S.D. = 684), and readiness in tourism activities at a high level (* 3.81, S.D.= .829). The results were used for planning the activities and create a creative tourism route by meeting with the focus group, leading to a planning and linking creative activities The researcher also organized a tour program that linked all tourist attractions of the entire community, a tourist route named "The Charm of Ban Khao, enjoy the freshy cruise in nature, learn Menora bead handicraft, and experience the precious wisdom of the community " for 2 days 1 night.