Please use this identifier to cite or link to this item:
http://kb.psu.ac.th/psukb/handle/2010/9511
Title: | The effect of brand experience and customer satisfaction on brand loyalty : a case study of true coffee in Bangkok, Thailand |
Authors: | Sasiwemon Sukhabot Nut-Arin Musikapart Faculty of Management Sciences (Business Administration) คณะวิทยาการจัดการ ภาควิชาบริหารธุรกิจ |
Keywords: | Customer loyalty Bangkok;Consumer satisfaction Bangkok;Brand loyalty;Coffee Bangkok |
Issue Date: | 2013 |
Publisher: | Prince of Songkla University |
Description: | Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2013 |
URI: | http://kb.psu.ac.th/psukb/handle/2010/9511 |
Appears in Collections: | 460 Thesis |
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375235.pdf | 309.16 kB | Adobe PDF | View/Open |
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