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Title: The effect of brand experience and customer satisfaction on brand loyalty : a case study of true coffee in Bangkok, Thailand
Authors: Sasiwemon Sukhabot
Nut-Arin Musikapart
Faculty of Management Sciences (Business Administration)
คณะวิทยาการจัดการ ภาควิชาบริหารธุรกิจ
Keywords: Customer loyalty Bangkok
Consumer satisfaction Bangkok
Brand loyalty
Coffee Bangkok
Issue Date: 2013
Publisher: Prince of Songkla University
Description: Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2013
Appears in Collections:460 Thesis

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