Please use this identifier to cite or link to this item:
http://kb.psu.ac.th/psukb/handle/2010/9457| Title: | The country of origin effects on purchase intention of Thai consumers: the moderating of trusting beliefs and brand equity |
| Other Titles: | the moderating of trusting beliefs and brand equity : The country of origin effects on purchase intention of Thai consumers |
| Authors: | Piyakarn Supanchanaburee Pongsakorn Pitchayadol |
| Keywords: | Consumer behavior Thailand;Brand name products China |
| Issue Date: | 2012 |
| Publisher: | Prince of Songkla University |
| URI: | http://kb.psu.ac.th/psukb/handle/2010/9457 |
| Appears in Collections: | 000 Research |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 379395.pdf | 30.4 MB | Adobe PDF | View/Open |
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