ความต้องการของผู้เข้าร่วมงานในการใช้บริการสถานที่จัดงานไมซ์ประเภทห้องประชุม ในจังหวัดสงขลาในสถานการณ์การแพร่ระบาดโรคโควิด-19

Abstract

This research aimed to investigate the Attendees’ demands in attending MICE venues, Meeting rooms, where certified Thailand MICE Venue Standard (TMVS) in Songkhla during COVID-19 pandemic. Moreover, the research also aimed to provide the guideline to improve TMVS MICE venues in Songkhla province. The study was Mixed Methods research that included qualitative method research integrating with a quantitative method research for obtaining complete data and data were collected through questionnaire with 360 visitors who visited Songkhla TMVS meeting rooms during COVID-19 pandemic total 30 rooms from 8 venues and focus group interview with 8 Songkhla TMVS meeting rooms directors. The results showed that the majority of visitors were female, aged between 30 – 39 years old with bachelor’s degree, mostly self-employed, aerage income was 45,000 Baht and above per month and lived in Hat Yai, most of them knew TMVS by Social network and attended MICE at TMVS meeting in Sonkhla 2 times during Covid – 19 pandemic. Besides, it was found that their demands in attending Songkhla TMVS meeting rooms pointed out the strongly agree of Physical component, Technology component, Service component, Sustainability component and COVID 19 preventive measures. In addition to provide guideline for improving Songkhla TMVS MICE venues found that there were many different factors, opinions and needs that could improve their venues to be better from Songkhla TMVS MICE venues directors.