ศึกษาแนวทางการจัดการธุรกิจสมัยใหม่ด้วยแนวคิดห่วงโซ่คุณค่า (Value Chain) และหลักการพัฒนาที่ยั่งยืน (SDGs) ของผู้ประกอบการร้านวัสดุก่อสร้างในจังหวัดสงขลา

Abstract

Research on Modern business management approach with value chain concept and sustainable development principles (SDGs) of construction materials shop entrepreneur in Songkhla province. The purposes of this study were: 1) To present a modern business management approach with the value chain concept and sustainable development principles. 2) To study the relationship between value chain concept and sustainable development principles that affect business outcomes. Qualitative Research data was achieved by interviewing six building material providers in Songkhla province and to study how providers apply the value chain concept and sustainable development principles to their businesses. The above data leads to the Quantitative Research which was studied to find out how the business management was determined from 200 building material providers in Songkhla province. Descriptive data analysis using percentage, frequency distribution, mean and standard deviation and inferential analysis by T-test, One-way ANOVA and Multiple Regression Analysis at 0.05 significance level. The study found that Entrepreneurs focus on the use of value chain concept and sustainable development principles (SDGs) to proritise the customer as, customers play an important part in generating sales and the most profit for the business. Analysis of business outcomes revealed that the use of value chain concept in the five main activities and sustainable development principles in four social dimensions delivered expected business results which based on the balanced scorecard strategy. According to the above information, this study can be used as a guideline for the modern business management of building materials providers to grow sustainably.