การประยุกต์ใช้เทคนิคการแปลงหน้าที่เชิงคุณภาพสำหรับการพัฒนารูปแบบข้าวสารเพื่อเป็นของที่ระลึก

Abstract

The purpose of this research was to design the rice products for two target groups; customers who wanted wedding gifts and customers who want presents. House Of Quality (HOQ) is a part of the quality function deployment (QFD) techniques. HOQ was employed in this research to link customer requirements to product design; whereas the product in this research started as rice and packaging. The customer requirements were survey and their importance scales were examined. Two HOQ matrixes were analyzed for two products. The outputs from HOQ were the technical specification that can be used to design prototype of products. The products prototype were then evaluated for the customer satisfaction, which was set up the goal of 75 percent. The result of survey for customer satisfaction was 83.11% for wedding gifts and 79.76% for presents. It could be concluded that this technique has helped to develop the product to meet customer requirements.