การวิเคราะห์ที่ตั้งศูนย์กระจายสินค้าสำหรับโซนภาคใต้ กรณีศึกษา บริษัทเอกชนแห่งหนึ่ง

Abstract

At present, customer demands of a company is much higher than the capacity of current distribution center, thus the company aims to find an appropriate location for establishing a new distribution center. The objective of this research is to reduce the transportation cost by attempting to distribute the product at a right amount and correct place. An location-allocation model was applied to find the best location for establishing a new distribution center and the Excel Solver program was used to analyze the data. The results reveal that there are two suitable locations: Songkhla (Hat Yai) and Phatthalung. First, Songkhla (Hat Yai) which is a location of an existing distribution center covering Nakhon Si Thammarat, Chumphon, Krabi, Phang Nga, Phuket, Trang, Pattani, Satun, and Songkhla. Second, Phatthalung covers three provinces including Surat Thani, Ranong, and Phatthalung. The total costs equal to 1,486,235 Baht per month. Another model is that the current distribution center at Songkhla (Hat Yai) is enlarged to meet the customer demand. The total cost is 1,509,173 Baht/ month. In comparison, the total cost of establishing two distribution centers at Songkhla (Hat Yai) and Patalung is lower than expanded the Songkhla (Hat Yai) distribution center by 22,938 Baht/ month, accounting for 1.54%.