ความพึงพอใจต่อการดำเนินธุรกิจร่วมกับบริษัทหาดทิพย์ จำกัด(มหาชน) ของผู้ประกอบธุรกิจ ค้าปลีก ค้าส่ง ในเขตอำเภอเมือง จังหวัดสุราษฏร์ธานี

Abstract

This research has a purpose 1) To study the level of satisfaction of conducting business with Haadthip Co., Ltd. (Public) of retailer operators, wholesale in Aumpher Muang, Surat Thani 2) To identify factors that are associated with Satisfaction level to proceed with the business of Haadthip Co., Ltd. (Public) of retailer operators, wholesale in Aumpher Muang, Surat Thani. The data collection using send 400questionnaire by researchers follow number of samples which calculated in Surat Thani Municipality, Khun Talay District Municipality and Tha Thong District Municipality. The analysis of personal information and general information of the respondents. In Part 1, use the Mean then come out as a percentage by find the average score of Mean and Standard Deviation and comparative analysis of differences between groups by T-test and comparison F-test (One-Way-ANOVA), when it is found to be different, it compares the difference in pairs with Scheffe/s multiple contrasts and write the type of essay. The results as follows: The research found that the most of the respondents were women, 35-45 years old has undergraduate Degree, The size of the shop is less than 10,000 baht / month. The location of the shop is in the downtown area. The variety of products in the beverage store and consumer goods are retailer shops and partners and Sales Of Hatthip Co., Ltd. (Public) duration 5 years or more. Less than 5,000 baht /month.The satisfaction with business operation with Haadthip Co., Ltd. (Public) of retailer operators, wholesale in Aumpher Muang, Surat Thani. The overall level is very high and when classified on the side found that satisfaction with business operation with Haadthip Co., Ltd. (Public) of retailer operators, wholesale in Aumpher Muang, Surat Thani all six sides have 3 sides in very high level is the product, convenience of buying, price is reasonable, 3 aspects are is service of the company / employee, promotion factor and business for the society. The satisfaction comparison to retailer operators, wholesale in Aumpher Muang, Surat Thani with sex, old, degrees has variety of goods. The shop type duration of the partnership is the sales of Haadthip / month of respondents did not differ. In the part of shop, the location was statistically significant differences at the .05 level. Suggestion: The companies should have promotional material for the store such as apron, tablecloth, paper holder, spoon set - put the chopsticks, beverage cart, labeling of shops, water runs out and want to increase the production capacity of this company, Increase the volume of this truck, shop will not have to buy some water to add. Sales promotion with retailers, if you have a store or store shop / shop delivery will be sold cheaper than retail stores which retailers do not sell and want to return to the original model is full water tank to sell, because of the current advance sales the car will be limited by the order. If you want to buy more water from the order cannot buy the company has adjusted the price - up every month. Even up - own not much. But it affects to the shop because shop must sell the same price / price throughout.