การจัดการท่องเที่ยวสีเขียวในอำเภอมะนัง จังหวัดสตูล

Abstract

The purpose of this research is to study the past and present situation of tourist attractions and Tourism Management in the area of Manang District,Satun Province. The study focuses on factors affecting green tourism management the area. Quantitative and qualitative method are used to understand the characteristic of the tourists which 400 people, obtain from sampling without using Non-probability, and quota sampling method. Finally, using random sampling was Accidental Sampling by collecting data from the tourists with statistical analysis for frequency, percentage, mean, S.D., t-test, F-test (one-way ANOVA) and Pearson's Correlation Coefficient and 2) Qualitative Research. The sample is the villagers in the area, Related government authorities, guide entrepreneurs and conservative club, who know the local information well (Key Informants). Through, the sampling methods 92 people were selected and in-depth interview. The statistical analysis of the data, includes content analysis and analytical description. This project was to focus on the development of tourism network, linking the friendly tourism environment and seeking guidelines to promote the quality of life and incomes. Tourists are mostly female with the percent of 57.2%,age 21-30 years 34.7%, single 51.0%, graduated with a bachelor's degree 33.3 %, business 23.5%, income 5,000 - 15 000 bath 35.5% perceive the cave 45.7%. Satisfaction in travel route, Manang District, Satun Province. personal factors, there are age, marital status, education level and occupation and income is satisfaction significantly. Expectations trails in Manang District, Satun is the highest perfection and beauty of nature. 19.8% of what needs to be improved to the development of cultural tourism district of Manang is the cleanup. 30.8 % of what was expected to have to deal with tourism, eco-tourism, green is the highest. Most tourists accounted for 29.1% of demand or expect a return in Manang district. In the study of GreenTourism Management in Manang District,Satun Province. The concept of 7 Green to guide the management of green tourism in Manang District, Satun emphasis on the attraction. The second is the green heart, green activity, green community, green logistics, green service and green plus. Green tourism in manang district, to create awareness, and PR to main tourist cruise 7 sources in the area as a tourism concept 7 Green and reflections from tourists in foreign issues, improve. Manang district construction is under the green tourism activities, define the path and branded attraction that is unique in the area.