แนวทางการพัฒนการท่องเที่ยวโดยจักรยาน ในเขตเศรษฐกิจพิเศษสงขลา

Abstract

This was a study of guidelines to cycling tourism development in Songkhla Special Economic Zone, which its objectives were; to study about situation of the clycling tourism, component attraction factors affecting need of bicycle tourists, and to create guidelines for cycling tourism development in Songkhla Special Economic Zone. It was a qualitative and quantitative research, the data was collected by observation and questionnaire to 384 bicycle tourists, conducting groups discussion three times with 23 people, interviewing 37 people from different sectors, including 5 people from local government organizations, 4 people from relevant government agencies, 16 people from tour operators, 4 people from a bicycle association and 8 local people in the relevant area. The data was analyzed by quantitative and qualitative methodology. The result of the study revealed the factors affecting the development of bicycle tourism in the Songkhla Special Economic Zone including: the driving of relevant government agencies and local bicycle groups or clubs, the development of the Songkhla Special Economic Zone and the tourism elements those affect the needs of bicycle tourists include the attraction of bicycle tourists. They were ; the accessing to tourist attractions by bicycle tourists, the service and safety of the accommodation and facilities for bicycle tourists, that can lead to a development approach which is consistent with the opinions of various sectors. Including the development suggestions for bicycle tourism in the Songkhla Special Economic Zone, to be an important destination for bicycle tourists and to be able to create sustainability for the area as follows: The proposed suggestions for bicycle tourism development in Songkhla Special Economic Zone include 1) the development of Dan Nok, Sadao and Padang Besar to become a bicycle tourist destination. 2) the creating of the involved sectors and people participation in the area to manage the bicycle tourism; 3) the creating of the area identity by presenting the characteristics of border areas, the physical condition and the cultural arts 4) the increasing of learning resources in the area to organize activities for tourists that could create experiences in nature and culture 5) the providing of safety for tourists bicycle both in life and assets. The proposed strategies for the development of bicycle tourism's marketing in the Songkhla Special Economic Zone to increase the number of bicycle tourists to visit the area for both existing and new groups of tourists were 1) the increasing of organized activities for bicycle tourists 2) the building of collaboration both from inside and outside and 3) the developing of resources and service for bicycle tourists.