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Abstract

This research was survey research. The purposes of this research were to analyze the factors of AI literacy promotion among teachers under the Nakhon Sri Thammarat Primary Educational Service Area Office 2 and to examine the level of AI competency promotion within the same jurisdiction. The sample group consisted of school administrators and teachers from the Nakhon Si Thammarat Primary Educational Service Area Office 2 in the academic year 2024, with data collected from 442 returned questionnaires, accounting for 84% of the 525 distributed questionnaires, with a sample ratio of 1:12. The research instrument was a Likert scale rating questionnaire, which had a reliability coefficient of .979. Data analysis included mean, standard deviation, and exploratory factor analysis (EFA). The findings revealed four key components of AI competency promotion: the ability to use AI for data analysis and adaptation in learning management, ethical and safe use of AI in learning management, integration of AI in learning management and educational administration, and impact assessment and critical selection of AI in the educational context. The overall level of AI competency promotion was found to be high, with all subcomponents also rated at a high level.

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