การศึกษาการปรับตัวของผู้ประกอบการค่ายมวยไทยเพื่อการท่องเที่ยวภายใต้แนวคิด การให้บริการในรูปแบบใหม่ (New Norm) ท่ามกลางสถานการณ์ COVID-19: กรณีศึกษาจังหวัดภูเก็ต

Abstract

The purpose of this research aims to study of tourism situation of Thai boxing camps before and during the pandemic of COVID-19, study of the management of Thai boxing camps for tourism before the pandemic situation of the COVID-19, and study of the adaptation guidelines of Thai boxing camp entrepreneur during the pandemic situation of COVID-19 in Phuket Province. Qualitative research method was used with structured interviews form. Data were collected through in-depth interviews from one representative of purposive samples from six out of total 16 of Thai boxing camp entrepreneurs that still open during the Covid-19 outbreak situation and willing to give interviews in the first round of six camps, and in the second round, only three camps left. Content analysis was used to analyze data. The results showed that most of the interested customers were foreign tourists which used the service or buy a Thai boxing course than Thai tourists. From the COVID-19 outbreak made foreign tourists unable to visit Phuket all activities and Thai boxing courses have been cancelled. The management of the building was divided into zones for teaching activities. Cleanliness of equipment, especially mitts, sandbags, classroom floors and various exercise equipments. On the worker site, there were two parts of staff working in the office, (office workers) and staff working outside the office (trainers and cleaning staff). In term of adaptation of Thai Boxing Camp Entrepreneurs' during COVID-19 in Phuket Province were: environment requires that the establishment must comply with sanitary safety standards (SHA) and (SHA+) for the hygiene of equipment and utensils in the building. Cleanliness of cleaning equipments and staffs. Social distance with social distancing, control the number of users and the economy from the announcement of the country's lockdown and the suspension of travel, causing no tourists employees are unemployed, and lack of income that the entrepreneur helps their staffs by giving them to stay at accommodation in the boxing camp while waiting for the situation to return to normal.