The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand
| dc.contributor.advisor | Sasiwemon Sukhabot | |
| dc.contributor.author | Mahamat Abdourrahmane | |
| dc.contributor.department | Faculty of Management Sciences (Business Administration) | |
| dc.contributor.department | คณะวิทยาการจัดการ ภาควิชาบริหารธุรกิจ | |
| dc.date.accessioned | 2015-09-23T03:58:29Z | |
| dc.date.available | 2015-09-23T03:58:29Z | |
| dc.date.issued | 2014 | |
| dc.description | Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2014 | en_US |
| dc.identifier.uri | http://kb.psu.ac.th/psukb/handle/2010/9893 | |
| dc.language.iso | en | en_US |
| dc.publisher | Prince of Songkla University | en_US |
| dc.subject | Business enterprises | en_US |
| dc.subject | Consumer behavior | en_US |
| dc.subject | Consumers Psychology | en_US |
| dc.subject | Marketing | en_US |
| dc.title | The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand | en_US |
| dc.type | Thesis | en_US |