การประเมินประสิทธิผลการดำเนินงานตามแผนพัฒนาศูนย์ข้อมูลข่าวสารของราชการเทศบาลนครหาดใหญ่จากมุมมองประชาชนในพื้นที่อำเภอหาดใหญ่ จังหวัดสงขลา

Abstract

The objectives of this research were 1) to study performance efficiency according to Government Information Center Development Plan, Hat Yai City Municipality, Hat Yai district, Songkhla province, 2) to compare performance efficiency according to Government Information Center Development Plan, Hat Yai City Municipality, Hat Yai district, Songkhla province, classified by personal factors. The research was conducted on the basis of quantitative research design. The population was 50,597 people living in Community area 4. The sample was 399 people. A questionnaire was used as a research instrument for data collection. Data were analyzed using statistics including frequency, percentage, mean, standard deviation, t -test, F-test, LSD test, and one-way analysis of variance. The findings from the study revealed that 1) overall performance efficiency according to Government Information Center Development Plan Hat Yai City Municipality, Hat Yai district, Songkhal province was at a high level (X̅ = 3.60), facility factor had the highest mean score (X̅ = 3.61), followed by public relations policies and plans factor (X̅ = 3.60) while community leader factor had the lowest mean score (X̅ = 3.45), 2) comparison results of performance efficiency according to Government Information Center Development Plan Hat Yai City Municipality, Hat Yai district, Songkhal province, classified by personal factors, showed that there were no differences of the evaluation of the performance efficiency among people with different genders who live in different communities but there were differences of the evaluation of the performance efficiency among people with different ages, education levels, careers, and monthly income with the statistical significance level of 0.05. In this regard, people suggested that with regard to community leaders, activities should be held to enhance interaction between Government Information Center of Hat Yai City Municipality, community leaders, and people.