ปัจจัยที่มีผลต่อการยอมรับใช้งานคิวอาร์เพย์เมนต์ของผู้ประกอบการธุรกิจขนาดย่อมในจังหวัดสงขลา

Abstract

The objective of this research was to study the QR payment acceptance small business entrepreneur in Songkhla Province. This study is a quantitative research that was conducted by using survey research methods. The questionnaires were used as a tool to collect data from a total of 130 small business owners that accepted QR payment for goods and services in their businesses. The data obtained were analyzed with mean, standard deviation and stepwise multiple regression analysis. The research results indicated that majority of the sample were females at ages between 30-35 years, graduated with a bachelor’s degree or equivalent, gained 1-5 years of experience in business operations and hired 1-5 store employees. The types of business were service businesses with an average monthly sales volume of 100,000 -300,000 baht. The business hours were all-day opening times. The study results of the factors that influenced the QR payment acceptance of small business entrepreneur in Songkhla Province the most were facilitating conditions, effort expectancy, social Influence and trust. The intention to use the QR payment had a direct influence on the acceptance of using the payment system for goods and services through the QR payment system of small business entrepreneur in Songkhla Province with a statistical significance level of 0.1.