ปัจจัยชุมชนเข้มแข็งที่ส่งผลต่อความสำเร็จในการจัดการชุมชมท่องเที่ยว OTOP นวัตวิถีในจังหวัดสงขลา

Abstract

The objectives of the study were to determine (1) the success level of the OTOP Nawatwithi Tourism Community, Songkhla Province, (2) the level of strong community factors of the OTOP Nawatwithi Tourism Community, Songkhla Province, (3) the strong community factors affecting the success of the OTOP Nawatwithi Tourism Community, Songkhla Province, and (4) problems and obstacles to the OTOP Nawatwithi Tourism Community, Songkhla Province. The sample group was 165 people calculated using Taro Yamane’s formula. The research instrument was a questionnaire and the statistics used in data analysis were percentage, mean, frequency, standard deviation, and multiple linear regression analysis. The study found 1) the level of opinions on the success of the OTOP Nawatwithi Tourism Community was high, 2) the level of strong community factors of the OTOP Nawatwithi Tourism Community was high, 3) strong community factors in terms of local wisdom, people participation in the community, and public mindedness affected the success of the OTOP Nawatwithi Tourism Community, Songkhla Province and could explain the level of influence at 65.2 percent, and 4) important problems and obstacles to the OTOP Nawatwithi Tourism Community, Songkhla Province were support and promotion from the government sector did not meet the needs and context of the community, and lacked continuity. There was a lack of continuity in terms of the budget for activities and promotion, social and economic community, and landscapes of tourist attractions. The government sector also lacked care and maintenance for the development of natural resources and the environment in the community while the community did not have enough capacity to make natural landscapes such as waterfalls, mountains, and rivers ready for tourism.