ความสนใจซื้ออสังหาริมทรัพย์ประเภทที่อยู่อาศัยในพื้นที่ใกล้เคียงอำเภอหาดใหญ่ จังหวัดสงขลา

Abstract

The objective of the research on “Interest in buying residential property at nearness area Hatyai district Songkhla province” was to study planning and marketing strategies of residential property applying the principles of Sustainable Development Goals (SDGs). The study was qualitative research conducted by in-depth interview 6 entrepreneur of nearness area Hatyai district Songkhla province (Morse, 1994) who have knowledge in sustainable development goals (SDGs) and collect interview result and analyze data according to objectives. The purpose of quantitative research was to study personal factors and 7Ps of marketing mix affecting interest in buying residential property at nearness area Hatyai district Songkhla province. Collect questionnaires from 390 people who interest in buying residential property at neatness area Hatyai district Songkhla province. Analyzed data by using descriptive statistics such as percentage, frequency distribution, mean and standard deviation, and inferential statistics such as t-test, test for difference of variance from two or more groups or test for difference in mean from three or more groups. F-test, by It is a one-way analysis of variance (One-way ANOVA) at the confidence level of 95 percent or the error level of 5 percent. The results revealed that (1) the most sustainable development goals (SDGs) which entrepreneur use to attract consumer are respectively, goal 3 good health and well-being, goal 8 decent work and economic growth, goal 9 industry innovation and infrastructure, goal 12 responsible consumption and production and goal 13 climate action. (2) applying the principles of Sustainable Development Goals (SDGs) use to attract consumer are respectively, design, location, law-abiding, house quality, Smart home, Solar cell, cooperation with the government, environment and non-discrimination. (3) Different personal factors are salary, family member, interest in buying residential real estate is different with statistical significance at the 0.05 level. Conversely, different of sex, age, status, occupation, domicile, type of current residence, location of current residence, location of workplace, distance from current residence to the workplace. and characteristics of ownership of the current residence, interest in buying residential real estate at nearness area Hatyai district Songkhla province isn’t different. (4) Different marketing mix factors (7Ps), interest in buying residential real estate at nearness area Hatyai district Songkhla province were not different at the statistical significance level of 0.05