Importance and Fulfillment of Job Motivational Factors and Its Influence on Overall Job Satisfaction : A Case Study of Hotel Employees in Thimphu, Bhutan

Abstract

Tourism is one of the key drivers in Bhutan's economy. The demand for human resources has increased especially in accommodation sector to ensure the better quality of tourism and hospitality services for aligning to the country's brand as unique and high-end destination. There were limited studies done on human resources, particularly on understanding hotel employees' motivation and satisfaction. The purpose of this study were to investigate the level of importance and fulfillment of job motivational factors for hotel employees in the Thimphu City. Secondly, to examine the gap in importance and fulfillment of job motivational factors. Thirdly, to investigate factors that predict hotel employees' overall job satisfaction. Kovach's ten motivational factors was used to design questionnaire statements. The study used quantitative research method, which involved the analysis of 298 valid responses. The data were analyzed using statistical package for social sciences (SPSS) program. The result of study found that job security, good wage and appreciation of job well done were ranked higher important by employees. The differences in importance of job motivational factors according to employees' demographic and work characteristics were exhibited in this study. The IPA showed some job motivational factor attributes have higher importance but lowly fulfilled for hotel employees and significantly influenced the overall job satisfaction.