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ปัจจัยด้านคุณภาพชีวิตการทํางานทีส่งผลต่อความผูกพันในองค์กรของพนักงาน ธนาคารกรุงไทย จํากด ั (มหาชน) สํานักงานเขตหาดใหญ่ จังหวัดสงขลา

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The objectives of the research on quality of work life factors affecting organization commitment of employees at Krung Thai Bank Public Company Hat Yai District Office, Songkhla Province were to study the demographic characteristics, level of quality of work life factors, level of organization commitment, and the influence of quality of work life on organization commitment. The samples were employees of Krung Thai Bank Public Company in Hat Yai district office, Songkhla province. The instrument was 5-level rating scale questionnaires. The data were collected from 140 employees, 100% response rate. Data were analyzed by using: frequency, percentage, standard deviation, and multiple regressions. The findings of the study reveal that: 1) Five quality of work life factors: working environment, working condition and career growth opportunities, and attitude toward colleagues and the organization were rated at the high level. Compensation and benefits, and work life balance were rated at the moderate level. 2) Employee rated three factors of organization commitment: willingness to put full effort toward work for the organization, willingness to continue their organization member status, and willingness to show trust toward the organizational goals at the moderate level.
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บริหารธุรกิจมหาบัณฑิต (บริหารธุรกิจ), 2560

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