อิทธิพลของการยอมรับเทคโนโลยีต่อประสิทธิภาพการนำเสนอข้อมูลด้วยรูปแบบจินตทัศน์: กรณีศึกษาข้อมูลการวิเคราะห์ฐานะการเงินและผลการดำเนินงานตามแบบแสดงรายการข้อมูลประจำปี (แบบ 56-2)

Abstract

The objective of this research were (1) to develop a form of data analysis presentation of financial status and business performance according to annual reports (Form 56-2) with a data visualization that enhances the efficiency in data presentation, (2) to study demographic factors and technological acceptance of investors and corporate executives, and (3) to study the influence of demographic factors and technological acceptance of investors or corporate executives on the efficiency of data presentation, financial status analysis, and performance in the Annual Report Form (Form 56-2) with data visualization. Later a model for presenting information with data visualization was developed by the Design Science Research (DSR) process in order to obtain a data visualization model. This study is quantitative research. The sample used in this research was a group of 336 investors or executives using an online questionnaire as a tool for data collection. The statistics used in data analysis were multiple regression. The results of the study found that (1) demographic factors had no influence on the efficiency of the data visualization usage, (2) technological acceptance on the perception of benefits and usage easement had a statistically significant influence on the efficiency of the data visualization and (3) All variables were able to together predict the efficiency of data visualization usage by 71.90%. The result of this study was to be used as a guideline for the improvement and development of the presentation model in the Annual Report (Form 56-2). Furthermore, it was the new knowledge of technological acceptance with data visualization that was used for financial status analysis and business performance in the Annual Report (Form 56-2).