A study of Thai generation y on OTOP brand awareness and perceived quality

Files

374784.pdf (5.46 MB)

Date

Authors

Panicha Trakarnudomsuk

Publisher

Prince of Songkla University

Description

Thesis (M.B.A., Business Administration)--Prince of Songkla University, 2013

Keywords

Commercial products Thailand, Manufactures Thailand, Young adult consumers Thailand

URI

http://kb.psu.ac.th/psukb/handle/2016/10552

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