การจัดการธุรกิจปลากะพงขาวในระบบห่วงโซ่คุณค่าก่อนการลงเลี้ยงในกระชัง : กรณีการเลี้ยงปลากะพงขาวในทะเลสาบสงขลา

Abstract

The research had the objective to study what problems and guidelines for the implementation of Business Management were in the upstream of the value chain of sea bass farming. This research was a qualitative study which was conducted by interviewing 9 sea bass farmers in Songkhla Lake and 1 fishery scholar, thus, Manufacturer and distributor of Material for Raising Seabass 6 people the total number was 16 people. The results of the research that pre-raising value chain system is as follows: 1) Preparation of area for raising seabass. It is an activity in purchasing and procuring Input to be used in the main activities. (Procurement) 2) Procurement of materials and equipment for raising seabass in cages will be an operation activity 3) The procurement process for seabass breeds and seabass nursery is the main activity in the service field is an activity that provides services to add value to the product 4) the process of transporting baby snapper is the main activity in the field of inbound logistics 5) the process of raising seabass cage is the step in the operation is the main activity most important. The results of the total cost analysis revealed that Fixed cost Cage fee 3,920 baht per/cage Ready-to-eat food 493.65 baht per/cage per/day Miscellaneous fish scraps 27 baht per/cage per/day The variable cost is oil energy cost 412 baht per day, electric energy cost 1018.12 baht. per day) and the price of the baby fish is (size 5-7 inches) 17 baht per 1 fish It can be concluded that the break-even point for selling baby snapper sized 5-7 inches must sell at least 3.14 pieces at a price of 17 baht to break even for raising baby fish for distribution in 1 day