การศึกษาอิทธิพลของการพัฒนาอย่างยั่งยืนที่ส่งผลต่อการรับรู้ถึงชื่อเสียงของบริษัทมหาชน

Abstract

The purpose of this research was to investigate the link between sustainable development and employer branding, as well as the relationship between employer branding and the value obtained from them. This research was quantitative research, with data collected via online questionnaires. The sample group included 340 Haadthip Public Company Limited employees. Data were analyzed using descriptive statistics, by using frequencies, percentages, means, and standard deviations, as well as inferential analysis using multiple linear regression analysis. From the study's results, opinions on sustainable development in the economy, society, and environment had the biggest influence on overall employer branding. The social dimension is at the highest level, followed by the economic dimension, environmental dimensions and employer branding respectively influence the value of employer branding. The overall picture is at the highest level, namely the dimension of leading the organization and driving performance is at the highest level, followed by the dimension of learning and development, the marketing, and human resource processes, respectively, with a statistical significance of 0.05