Enhancing Employee Engagement and Employee Loyalty among Generation Y Employees : A Case Study of Large Hotels in Hatyai, Songkhla

Abstract

The study examines factors influencing employee engagement and employee loyalty of generation Y employees in Hatyai hotels. Self-administered questionnaires were distributed to generation Y employees in fifteen large-size hotels in Hatyai. Multiple regressions were used to examine whether relationship with supervisor, reward and recognition, training and development, and employee communication are significantly related to employee engagement and employee loyalty. Results revealed that reward and recognition, and employee communication have significant and positive effects on employee engagement. In addition, reward and recognition, training and development, and employee communication are significantly related to employee loyalty. These findings suggest that hotel managers who handling with generation Y employees should strongly focus on how organizations provide reward and recognition as well the establishment of effective communication channel that motivate and retain employees to be more loyal and highly engaged at work.