ปัจจัยการยอมรับเทคโนโลยีที่มีอิทธิพลต่อการตัดสินใจใช้บริการ QR Code ผ่านสมาร์ทโฟน กรณีศึกษา ลูกค้าธนาคารกรุงเทพ จากัด (มหาชน) ในเขตอาเภอหาดใหญ่ จังหวัดสงขลา

Abstract

The purpose of this study is to examine factors of acceptance technology influencing on decision making QR Code by smartphone: A case study of Bangkok Bank Public Company Limited’s customers in Hatyai District, Songkhla Province. This purpose of this research is to find out how to increase the suitable method for motivate customers to decision making QR Code by smartphone. Using a sample of 400 respondents drew from Bangkok Bank Public Company Limited’s customers in Hatyai District, Songkhla Province. The results indicate that the majority of respondents are female which age between 31-40 years old and the frequency of use QR Code by smartphone 2-5 times per week. Moreover, the results in term of demographic factors shows that the difference of frequency for using smartphone effect to decision making QR Code by smartphone. Furthermore, the results of this research show that effort expectancy, social influence, and price value effect to decision making QR Code by smartphone which social influence has the greatest effect.