มุมมองของพนักงานที่มีต่อการจัดกิจกรรมความรับผิดชอบต่อสังคมขององค์กร กรณีศึกษา ห้างหุ้นส่วนจำกัด กระแสสินธุ์การโยธา

Abstract

The objective of this research is to study employee perception towards corporate social responsibility activity: a case study of Kransaesinkarnyotha Ltd. To achieve the objective, the researcher has divided employees into 2 groups which are 1) the group that design and create their own corporate social responsibility activity and 2) the group that corporate social responsibility activity has been arranged and organized by the company. Also the comparison of these 2 groups has been proposed. Researcher used focus group and observational as primary data collection methods. The data was collected with 20 persons from the population group.