ปัจจัยที่มีผลต่อการเลือกใช้บริการจากสถานบริการทันตกรรมของนักศึกษาที่กำลังศึกษาในระดับปริญญาโทบริหารธุรกิจ (MBA) จากสถานศึกษาในเขตจังหวัดสงขลา

Abstract

The objective of the present study is to evaluate the factors that affect the decision making to choose dental care services. The outcome of this survey research can be used for improving dental care service to achieve the optimal success. In addition it will be the good guideline for the further research in this field. The questionnaires were used in 200 research samples studying Master degree in Songkhla province during February 25, 2004 to March 31, 2004. The result composed of 70 male and 130 female with the average age of 26-30 years of age. The health consciousness of the sample group was in high level. Private dental clinic was the most frequent place for seeking dental treatment. The majority of cause for dental treatment was intraoral abnormalities. Concerning to the factor affecting decision making for dental treatment services, the most important factor was the treatment factor. Followed by service and personnel, reputation, accessibility, fee, and environmental factor respectively. Female was influenced by treatment and advertisement media more than male significantly. Since the treatment factor was the most important factor that affected on the decision making for choosing dental treatment services. The dental service providers should focus on this factor including the ability and potential of the dental specialties, complete available of equipment and instrument and standardized sterilization process. The organization and improvement base on this factor will eventually lead to increasing number of patient of the service.