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มหาวิทยาลัยสงขลาครินทร์
Abstract
The purpose of this research was to study the ways of earning income
that are not related to aviation business. of Hat Yai Airport and to study the ways in
which commercial space management influences the increase of non-aerospace
revenues of Hat Yai Airport This research is a mixed research. By using the data
collection method by collecting questionnaires with employees of Hat Yai Airport. A
total of 145 people as well as interviewing the Director of Hat Yai Airport, Deputy
Director of Hat Yai Airport (Business Support), Specialist 8 Hat Yai Airport, Director of
Commercial and Finance Division and 9 employees working in commercial activities
The results of the study found that (1.) Most of the samples were male (63.4
percent), marital status (55.2 percent), aged 26 - 33 years (46.9 percent). Bachelor's
degree (55.9%) Work experience 3 - 7 years (44.1%) Working in operations and
maintenance (57.9%) (2.) Factors related to ways to increase revenue from activities
outside the aviation business of Hat Yai Airport as a whole at a high level by the
control of commercial areas The highest average, followed by revenue management.
Personnel Management Shop activity monitoring Policy for commercial area
operations in the management of commercial space systems and in the
management of technology and information systems, respectively. (3.) Revenue
Management Factors and personnel management factors Affects the increase in nonaerospace revenues. of Hat Yai Airport statistically significant at 0.01 and the control
factor of commercial space and factors in the organization of technology and
information systems influencing the increase in non-aerospace income of Hat Yai
Airport statistically significant at 0.05 (4). The way to increase revenue that is not
related to aviation business is to use technology to help in making money for merchants in purchasing goods and services. The allocation of business areas to suit
the environment and physical conditions of the airport. Increasing diversity in
activities, allocation, building design Decorate the area to make use of the area per
square meter more than the existing area. Overseeing the complete remittance of
revenue and employing personnel who have knowledge of commercial activities to
have ideas to improve or adopt new forms of activities.
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บริหารธุรกิจมหาบัณฑิต (บริหารธุรกิจ), 2565
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