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ความคิดเห็นของพนักงานต่อแนวทางการเพิ่มรายได้ที่ไม่เกี่ยวกับกิจการ การบิน ของท่าอากาศยานหาดใหญ่

Abstract

The purpose of this research was to study the ways of earning income that are not related to aviation business. of Hat Yai Airport and to study the ways in which commercial space management influences the increase of non-aerospace revenues of Hat Yai Airport This research is a mixed research. By using the data collection method by collecting questionnaires with employees of Hat Yai Airport. A total of 145 people as well as interviewing the Director of Hat Yai Airport, Deputy Director of Hat Yai Airport (Business Support), Specialist 8 Hat Yai Airport, Director of Commercial and Finance Division and 9 employees working in commercial activities The results of the study found that (1.) Most of the samples were male (63.4 percent), marital status (55.2 percent), aged 26 - 33 years (46.9 percent). Bachelor's degree (55.9%) Work experience 3 - 7 years (44.1%) Working in operations and maintenance (57.9%) (2.) Factors related to ways to increase revenue from activities outside the aviation business of Hat Yai Airport as a whole at a high level by the control of commercial areas The highest average, followed by revenue management. Personnel Management Shop activity monitoring Policy for commercial area operations in the management of commercial space systems and in the management of technology and information systems, respectively. (3.) Revenue Management Factors and personnel management factors Affects the increase in nonaerospace revenues. of Hat Yai Airport statistically significant at 0.01 and the control factor of commercial space and factors in the organization of technology and information systems influencing the increase in non-aerospace income of Hat Yai Airport statistically significant at 0.05 (4). The way to increase revenue that is not related to aviation business is to use technology to help in making money for merchants in purchasing goods and services. The allocation of business areas to suit the environment and physical conditions of the airport. Increasing diversity in activities, allocation, building design Decorate the area to make use of the area per square meter more than the existing area. Overseeing the complete remittance of revenue and employing personnel who have knowledge of commercial activities to have ideas to improve or adopt new forms of activities.

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บริหารธุรกิจมหาบัณฑิต (บริหารธุรกิจ), 2565

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