ปัจจัยที่ส่งผลต่อความสามารถทางนวัตกรรมของผู้ประกอบการขนาดกลางและขนาดย่อมในจังหวัดปัตตานี ยะลา และนราธิวาส

Abstract

This research aims to investigate the entrepreneur's characteristics of and external factors which are government sector, educational sector, capital sector and business sectors that affect the innovativeness of small and medium enterprises (SMEs) in Pattani, Yala and Narathiwat provinces. Questionnaires were employed as a research tool to collected data. 188 respondents were returned. The statistics used in this research were (1) descriptive statistics that are shown in the form of frequency, percentage, mean and standard deviation (2) Inferential statistics are shown in the form of multiple regression analysis. The study revealed that characteristics of entrepreneurs and external factors positively affect the innovativeness among entrepreneurs of small and medium-sized enterprises with statistical significance at the level of 0.05. Moreover both factors explained the variance of entrepreneurial innovativeness at 19%, whereas the entrepreneur characteristics show a regression coefficient of the predictors in the standard score at 0.307 and external factors show a regression coefficient of the predictor in the form of standard score at 0.250. This research provided single specific factors that relevance to contributing an alternatives way for entrepreneurs themselves in developing their innovativeness and business management. Furthermore, this research could benefit government sectors in establishing the policy that can accelerate the suitable innovation driven entrepreneurial ecosystem which can enhance innovativeness and business competitive advantage for entrepreneurs in the southernmost Pattani, Yala and Naratiwat provinces of Thailand