การพัฒนาต้นแบบออนโทโลยีข้อมูลข่าวสารและการสร้างแอปพลิเคชันในการรับข้อมูลข่าวสารสำหรับผู้มีส่วนได้ส่วนเสีย : กรณีศึกษาสำนักวิจัยและพัฒนา มหาวิทยาลัยสงขลานครินทร์

Abstract

Communication is the main factor in acknowledging information for correct implementation. Therefore, it is essential that the information management process suits the stakeholder. In order to increase the speed, accuracy, and precision of information input, we used ontology technique to analyze, classify, and display information according to the need of stakeholders by classifying information into Classes and Sub-classes. News headlines are analyzed according to stakeholders into 4 Classes and 9 Sub-Classes. The details of each part will be the condition in determining the relationship of the need for information. Ontology was used to increase channels and efficiency in the query, and to process and display the results through an Android-based smart phone application. Evaluation of user satisfaction showed that most users were very satisfied (mean = 4.65, standard deviation = 0.657). The technology can be appropriately used in management of public relations information according to the need of the stakeholders