อิทธิพลของธุรกิจต่อสถานเลี้ยงดูเด็กและพ่อแม่ : ศักยภาพที่จะมีผลต่อสุขภาพของเด็กปฐมวัย

Abstract

The objective of this study is to investigate the potential impact of the relationships among business-child care center-parents on health of young children. Results of this study demonstrated the high influence of child care centers on parental decision of child product choice, the influence of giving free samples in change of parental consumption behavior and the acceptance of business maketing activities of child care centers. Measures and regulations should be set up to control business activities in child care centers for the benefits of young children.