การปรับใช้เศษผ้าในการสร้างมูลค่าเพิ่ม

Abstract

This research is mixed methods research. The purpose of this study was to investigate the additional value of rags as well as the decision-making process for purchasing upcycling products. The researcher collected data by conducting in-depth qualitative interviews with entrepreneurs and filling out quantitative research questionnaires. The study included 9 businesses active in value-added fabric waste management and 152 consumers of fabric scrap products. The research sampling was non-specific sampling methods. Data were analyzed using statistics: mean score, percentage, frequency, standard deviation T-test and Anova The results of this study showed that gender differences in the decision-making process for buying second-hand fabric that creating value-added are difference at statistically significant at 0.05, but with different ages and domicile, the decision-making process for buying second-hand fabric that creating value-added is not different. The study could serve as a guideline for policy recommendations from the Environment Agency or other related organizations to promote SME products made from fabric scraps, or the information could be used for marketing to create a purchasing decision process that effectively reaches consumer groups.