พฤติกรรมการมีส่วนร่วมของประชาชนในการป้องกันการแพร่ระบาดของเชื้อไวรัส โคโรนา 2019 (โควิด-19): กรณีศึกษาตำบลยะหา อำเภอยะหา จังหวัดยะลา

Abstract

The objectives of the research were 1) to determine the level of people’s participation behavior in preventing the Corona Virus 2019 (COVID-19) pandemic in Yaha Sub-district, Yaha District, Yala Province, 2) to compare people’s participation behavior in preventing the Corona Virus 2019 (COVID-19) pandemic in Yaha Sub-district, Yaha District, Yala Province, 3) to explore people’s knowledge and understanding about prevention of the Corona Virus 2019 (COVID-19) pandemic in Yaha Sub-district, Yaha District, Yala Province that affected people’s participation behavior in preventing the Corona Virus 2019 (COVID-19) pandemic in Yaha Sub-district, Yaha District, Yala Province, and 4) to investigate public relations media affecting people’s participation behavior in preventing the Corona Virus 2019 (COVID-19) pandemic in Yaha Sub-district, Yaha District, Yala Province. For this quantitative research, a questionnaire was used to collect data from 382 people living in Yaha Sub-district, Yaha District, Yala Province. The data were analyzed using statistics consisting of frequency, percentage, mean, standard deviation, t-test, one-way ANOVA, and multiple regression analysis. The results of the research revealed that people’s participation behavior in preventing the Corona Virus 2019 (COVID-19) pandemic in Yaha Sub-district, Yaha District, Yala Province was at a moderate level. When compared with people’s participation behavior in preventing the Corona Virus 2019 (COVID-19) pandemic classified according to personal factors, it was found that people who were different in occupation, religion, and COVID-19 vaccination status had different people’s participation behavior in preventing the Corona Virus 2019 (COVID-19) pandemic at a statistical significance level of 0.05. When analyzing people’s knowledge and understanding about the prevention of the Corona Virus 2019 (COVID-19) pandemic, it was found that people’s knowledge and understanding were positively associated with people’s participation behavior in preventing the Corona Virus 2019 (COVID-19) pandemic in Yaha Sub-district, Yaha District, Yala Province. The analysis results of public relations media concerning people and those not concerning people showed that public relations media concerning people was a factor most affecting and had a positive relationship with people’s participation behavior in preventing the Corona Virus 2019 (COVID-19) pandemic in Yaha Sub-district, Yaha District, Yala Province.