Assessing e-services as an e-marketing strategy for restaurants in Thailand : a case study of Phuket, Bangkok and Chiang Mai
| dc.contributor.advisor | Assenov, Ilian | |
| dc.contributor.author | Villote, Alvaro Daniel | |
| dc.contributor.department | Faculty of Hospitality and Tourism (Hospitality and Tourism Management) | |
| dc.contributor.department | คณะการบริการและการท่องเที่ยว สาขาวิชาการจัดการการบริการและการท่องเที่ยว | |
| dc.date.accessioned | 2013-07-28T03:42:29Z | |
| dc.date.available | 2013-07-28T03:42:29Z | |
| dc.date.issued | 2010 | |
| dc.description | Thesis (M.B.A., Hospitality and Tourism Management)--Prince of Songkla University, 2010 | en_US |
| dc.identifier.uri | http://kb.psu.ac.th/psukb/handle/2010/8901 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Prince of Songkla University | en_US |
| dc.subject | Restaurant management | en_US |
| dc.subject | Tourism Marketing | en_US |
| dc.subject | Strategic planning | en_US |
| dc.title | Assessing e-services as an e-marketing strategy for restaurants in Thailand : a case study of Phuket, Bangkok and Chiang Mai | en_US |
| dc.type | Thesis | en_US |