ปัจจัยที่มีความสัมพันธ์กับการตัดสินใจซื้อประกันภัยรถยนต์ภาคสมัครใจ(รถยนต์นั่งส่วนบุคคลไม่เกิน7ที่นั่ง)กรณีศึกษาบริษัทกรุงเทพประกันภัย จำกัด(มหาชน) จังหวัดภูเก็ต

Abstract

This study was a survey research, factors releted decision making to purchase voluntary car insurance (Maximum 7 Seats Private Car) : A case study of Bangkok Insurance Company Limited, Phuket Thailand in Mueang District, Surat Thani province. The purposes were the studies of decision making to purchase voluntary car insurance (Maximum 7 Seats Private Car).It is used to develop the insurance business of the company to meet the needs of customers in car insurance. The result found that the most customers were men aged 25-34 years, registered the marital status listed, and B.A. (Bachelor of Arts) education. These customers career eemployees who had the average income about 20,001-30,000 baht per month and make Voluntary Motor Insurance (Type 1) and driving distance each day from 1 to 50 kilometers per day. Mostly driving alone .The most used car is the Toyota engine size 1,500-1,800 cc. Damage model has no history of damage. The most effective marketing mix is Channel factors From the channels of agents and personal brokers. Every Bangkok Bank branch in Phuket And Broker Channels.The analysis compared the relationship between the factors from personal and marketing mix decision making to purchase voluntary car insurance indicated that it statistical significantly affected the decision making to purchase voluntary car insurance.