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Title: The impact of subjective norms, behavioral control and attitude factors on the purchase Intention of OTOP snacks food products : a case study among international consumers in Phuket-Thailand
Authors: Sasiwemon Sukhabot
Mahamat Abdourrahmane
Faculty of Management Sciences (Business Administration)
คณะวิทยาการจัดการ ภาควิชาบริหารธุรกิจ
Keywords: Business enterprises
Consumer behavior
Consumers Psychology
Issue Date: 2014
Publisher: Prince of Songkla University
Description: Thesis (M.B.A., (Business Administration))--Prince of Songkla University, 2014
Appears in Collections:460 Thesis

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