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Title: การเทียบเคียงสมรรถนะภายในด้านการบริหารการจัดส่งสินค้าให้ลูกค้าโมเดิร์นเทรด กรณีศึกษา บริษัทผู้ผลิตและจำหน่ายเครื่องดื่มในภาคใต้
Other Titles: Internal Benchmarking of the Delivery Process Management to Modern Trade Customer: A Case Study of Beverage Bottler Company in the South of Thailand
Authors: อังคณา ปัตตพัฒน์
Advisor: กลางเดือน โพชนา
Keywords: การเปรียบเทียบจุดเด่น [การจัดการ];การขนส่ง การจัดการ
Issue Date: 2560
Publisher: มหาวิทยาลัยสงขลานครินทร์
Abstract: The purpose of this research is to internally benchmark of the delivery process management to modern trade customers in a beverage bottler company in the South of Thailand and to gain best practices of the best performing branch warehouse within 9 branches. The scope of this research includes branch warehouses which are accountable for the delivery process management to modern trade customers. The branch warehouses which are participated in this study are Choomporn, Krabi, NakhornsriThammarat, Pangnga, Phuket, Phinphin, Suratthani, Takuapha and Trang. The qualitative research is conducted according to Xerox Corporation USA step, which covers Preparation Process, Planning Process, Analysis Process and Integration Process. The results of the study conclude that benchmark has a comprehensive planning, control and improvement processes, which are procedures, regulation, and timelines with excellent performance. These are considered to be valuable and practical to the organization. The organization is committed to the development, modification, optimization, and utilization of the best practices to the other branch warehouses in order to improve the efficiency of the delivery process, to reduce the range of performance, as well as creating opportunities and income for the organization
Description: วิศวกรรมศาสตรมหาบัณฑิต(การจัดการอุตสาหกรรม),2560
Appears in Collections:228 Minor Thesis

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