PSU Knowledge Bank Collection:http://kb.psu.ac.th:80/psukb/handle/2553/35612024-03-28T10:52:09Z2024-03-28T10:52:09Zบทบาทการตัดสินใจซื้อสินค้าคงทนของสตรี : ศึกษาเปรียบเทียบระหว่างกลุ่มวัฒนธรรมจงพิศ ศิริรัตน์สมแก้ว รุ่งเลิศเกรียงไกรhttp://kb.psu.ac.th:80/psukb/handle/2016/181792023-06-12T09:28:55Z2530-01-01T00:00:00ZTitle: บทบาทการตัดสินใจซื้อสินค้าคงทนของสตรี : ศึกษาเปรียบเทียบระหว่างกลุ่มวัฒนธรรม
Authors: จงพิศ ศิริรัตน์; สมแก้ว รุ่งเลิศเกรียงไกร
Abstract: The study on "Role of women in Dureble Goods Decision-making : Cross Cultural" has divided the studied cultural group into 6 groups, namely Thai - Buddhist group and Thai - Muslim group in the dominant Thai - Buddhist province, Thai - Buddhist group and Thai - Muslim group in the dominant Thai - Muslim province, and Thai - Buddhist group and Thai - Muslim group in the mixed - religious province. Then personal and economic factors were studied in each cultural group. The results of the study revealed that the factors and the cultural groups were related especially factors on income, education, age,occupation, and living together period in the group of living together more than 11 years. It also showed either Thal Buddhist group or Thai - Muslim group if they lived in the same cultural province, their role of decision - making would be in the same direction. However, the role of women durable goods decision - making in each cultural group was in the same pattern, that is the couple consulted each other first, then made the
decision. At the end, the report indicated slightly differences in the significance of the input varlables on each group of the product. The significance of the 10 input varinbles were put almost same rank of the sequence for the dicision - making on both 2 groups of product in each cultural group.2530-01-01T00:00:00ZConsequences of covid-19 on the micro and small enterprises in Thailand Challenge assessment and Policy guideline for adaptationWanamina Bostan AliArno TimmelmanJoshua Akinloluhttp://kb.psu.ac.th:80/psukb/handle/2016/179082023-03-08T06:43:34Z2020-01-01T00:00:00ZTitle: Consequences of covid-19 on the micro and small enterprises in Thailand Challenge assessment and Policy guideline for adaptation
Authors: Wanamina Bostan Ali; Arno Timmelman; Joshua Akinlolu
Abstract: In the process of this research, small and medium-sized enterprises (SMEs) in Thailand
will be analyzed in terms of the short- to medium-term economic implications of the COVID-19
disaster. The overarching objective of this study is to develop policy guidelines that are more
specifically tailored to the methods and strategies for strengthening these particular industries. It
is hoped that the study will be able to determine the types of SMEs that are most susceptible to
the pandemic, as well as the assistance that these SMEs require in order to combat it. In addition,
the purpose of the study is to evaluate the perspectives of various stakeholders on the process of
developing mechanisms and supporting strategies for vulnerable groups in Thailand, specifically
women and children. The most important information will be gathered through the use of online
questionnaires, which will then be distributed to the various groups of stakeholders. In order to
accomplish the goals of the research, sophisticated quantitative analysis tools will be utilized.
The data will be analyzed in a variety of ways, including but not limited to path modeling,
structural equation modeling (SEM), cross sectional regression, factor analysis, correlation,
ttest, analysis of variance (ANOV A), and descriptive analysis. The findings will assist
policymakers in identifying the most vulnerable categories of SMEs, as well as their expectations
and the forms of support that will be required to combat the current and future pandemic
situations that may occur in Thailand. The findings were derived from a survey that was
conducted in Thailand. In addition, it will provide assistance to policymakers in the development
of procedures and supporting strategies for small and medium-sized enterprises (SMEs), with the
goal of, among other things, reducing unemployment and stimulating the Thai economy.2020-01-01T00:00:00Zการประเมินศักยภาพและผลกระทบ จากการท่องเที่ยวต่ออุทยานแห่งชาติทางทะเล เพื่อการท่องเที่ยวเชิงนิเวศ รายงานส่วนที่ 1 : อุทยานแห่งชาติ ตะรุเตา จ.สตูลอำพร วิริยโกศลhttp://kb.psu.ac.th:80/psukb/handle/2016/176882022-11-24T07:24:20Z2548-01-01T00:00:00ZTitle: การประเมินศักยภาพและผลกระทบ จากการท่องเที่ยวต่ออุทยานแห่งชาติทางทะเล เพื่อการท่องเที่ยวเชิงนิเวศ รายงานส่วนที่ 1 : อุทยานแห่งชาติ ตะรุเตา จ.สตูล
Authors: อำพร วิริยโกศล
Abstract: The objectives of this study, "An Evaluation of Potential and Tourism Impact of Marine National Parks for Ecotourism Development", were to evaluate the tourism potentials and
economic and social impacts, to evaluate the economic values in the Tarutao and Sirinath National Parks, to find the suitable form of ecotourism, and to find the guidelines for preventing
social problems in order for the park development. This study was an explanatory research covering 4 sample groups, the tourists, the local people, the govemment officials, and the
entrepreneurs. Data were collected from both the primary and secondary sources and analyzed through descriptive statistics. Principles and theories concerning ecotourism were used to analyze the social and economic potentials. Travel Cost Method (ICM) was used to analyze and evaluate the economic values of tourism. In the case of the Tarutao National Park, there were 4 groups of sample population covering altogether 624 persons, 104% of the planned samples. They consisted of 405 tourists of which were 293 Thai and 112 foreign tourists, 137 local pcople, 47 govemnment officials, and 35 entrepreneurs. The following results were found. Regarding the economic potentials, the Tarutuo National Park was found to gain high potential and have tourism activities which could be develop by following the principles of ecotourism. Four factors were considered :1) Natural tourism resources and activities which attract high satisfaction from Thai and foreign tourists. The local people, the entrepreneurs, and the goverment officials agreed that the Pak Bara Port, on the mainland coast, should be developed to increase the capacity for servicing larger number of tourists, 2) Concerning laws, rules and regulations, all four sample groups agreed that they must be effectively enforced, obeyed and assisted by all, 3) Regarding people participation in the economic aspects, it was accepted that the local cconomy was clearly improved through tourism, 4) Considering the joint- learing process, the tourists and the local people jointly learned about natural environment and historical places of interest. From the study of economic impacts, it was found that the Tarutao National Park had the tourism economic value of 78.2 million baht, which was highly significant to the economy of the local community. The average cost per trip for the foreign and Thai tourists was only 3}453.31 baht which was very low. The elasticity of travel cost to demand was also very low. Tourism generated high direct and indirect economic impacts on the conce med people. The travel cost could still be raised. From the survey, tourists were willing to pay more and assist the government officials to improve the facilites and develop the environment for better sustainability. Regarding the social potential, the Tarutao National Park had medium potential according to the following considerations: 1) Natural resources were unique and diversed which were positive factors, 2) Law, rule and regulation enforcement still found difficulties on some aspects, 3) Participation was still considered low. Local people participated in some laboring. The govemnment officials and entrepreneurs participated in implementation of the plans, 4) Joint-learning between sample groups through tourism were considered to be good. Considering the social impacts, the negative impacts of tourism on the Tarutao National Park were still small. There were some impacts on sample groups concerning garbage, deteriorating natural habitats, removing of stone and sea shells. There were problems concerning law enforcement and congestion. The problems did exist but level of the problems were still low and might be remedied through ecotourism.2548-01-01T00:00:00Zความต้องการของประชาชนในภาคใต้ต่อบริการสุขภาพที่บ้านศรัณยา บุนนาคhttp://kb.psu.ac.th:80/psukb/handle/2016/176872022-11-24T04:03:18Z2550-01-01T00:00:00ZTitle: ความต้องการของประชาชนในภาคใต้ต่อบริการสุขภาพที่บ้าน
Authors: ศรัณยา บุนนาค
Abstract: Homne health care services focuses on providing services to patients based on the same health program provided in general hospitals. Instead of traveling to a hospital, patients will find it more convenient to be treated at their own places. The purposes of this research were to study the need to use home health care servises, willingness to pay, satisfaction towards the use of health services and behavior in choosing health services provided by state or private hospitals. Based on Multi-Stage Sampling of 1000 sampling population through the interview conducted during March-May, 2005, it was found that the majority of the interviewees were Buddhist males with average age of 47.34 years, and 40.2% have obtained tertiary education or higher level. Meanwhile, almost half of the sampling population has run his own business or has been working as government officials, Is, with average family income of 41,603 baht/mondh. Moreover, there was a high risk of health among family members with 39.1% of sampling popalation being exposed to smoking famaly members, 41.6% comsuming alcoholic beverages, and 24.6% of the sampling group did not do any exercises. Further, 58.5% slept less than 8 hours; 63.8%s of sampling population has mostly relied on the health insurance card (30 baht) while 35.4% was on state enterprise welfare and 28.8% on social insurance respectively. The sampling population and family members were mostly suffering from the first three ailments: respiratory system (14.1%), endocrine (10.6%) and vascular and bload system (10.2%) respectively. All disabled family members and the addicts need to continue health care at home, including 83.3% of people with malnourished condition, 80% of cancer patients and 70% of people suffering from chronic headache. Meanwhile, 27.5% of sampling group's family members need to take regular medication with the average payment of 1,194 baht/month, and there were 45.4% of the sampling group with the family members whose medication bills, with the average payment of 913 baht/month, could not be reimbursed ed. Except Yala province, the sampling population in Songkhla, Nakhon-Srithammarat, Surathani and Patthalung were much more satisfied with health services provided by the private hospitals than those offered by the state hospitals, and about 76.9% of health insurance 30-baht card holders have showed satisfaction on both the obtained quality and health services. In addition, home health care services required by the sampling group were general health checkups such as blood checking. ECG, family planning consultation, infertility consultation, pregnancy checking. vaccination, general health services for children, health services for patients with the age between 13-55 years, disbetes checking, health services for the elderly with the age more than 55 years up and an ernergency car service. The sampling group was willing to pay more, with the average increase in payment of 22.15% for the same account of health service fee charged by the hospital. Moreover, they were willing to pay extra 500 baht/time in case there were home health services provided by nurses or health personnel, and 30.6% of the sampling groups were willing to pay for additional service charge of 2000 baht/time if doctors or nurses visited and provided health services directly at their places.2550-01-01T00:00:00Z