Factors Affecting Destination Selection of Domestic Tourists from Quanzhou city, Fujian Province during COVID-19

Abstract

Domestic tourism is very important for the economic interest of China. During the COVID-19, the Chinese government focus on restoring tourism and has announced policies that allow domestic tourists to travel across provinces since mid-July 2020 to ensure safety. The government expect these policies would encourage domestic tourism and boost the recovery of domestic tourism. Therefore, this study aims 1) To identify the domestic Chinese tourists behavior during COVID-19. 2) To identify the important selection criteria considered by Chinese tourists when choosing domestic destination before COVID-19 and during COVID-19. 3) To assess the significant differences about domestic tourists varied by the demographic profile and travel characteristics during COVID-19. During this research, 400 questionnaires are distributed equally to 3 modes of transportation (airport, two railways, and drive by themselves) in Quanzhou city, Fujian Province. There are all modes of transportation that people go to other provinces. Convenient sampling was used at each mode of transportation.