Factors influencing hotel selection of tourists in Phuket during COVID-19

Abstract

This study examines the factors that influence tourists' choice of hotels in Phuket during covid-19. Pearson-chi-squre, one-way ANOVA, factor analysis, and Probit regression were used to examine the factors that influence tourists' choice of hotel type. It was found that tourists were willing to pay higher room rates during the covid-19 period for hotels that had the hotel factors of Security and Cleanliness, Facilities and Locations for social distance. The results showed that Regular disinfection, Cleanliness of room, Disposable items: Dixie cup, Tableware, Emergency service, Independent air conditioning, Doctor on call, Less density area, Free cancellation service, Convenient to hospital, Masks, alcohol and other immunization supplies hotel factors were more important to tourists during covid-19 than Pre COVID.